Myob: Mind Your Own Brand: A Collection of Articles Dave Lubelczyk by Dave Lubelczyk

ISBN: 9781441494177

Published: December 1st 2008

Paperback

110 pages


Description

Myob: Mind Your Own Brand: A Collection of Articles  by  Dave Lubelczyk by Dave Lubelczyk

Myob: Mind Your Own Brand: A Collection of Articles by Dave Lubelczyk by Dave Lubelczyk
December 1st 2008 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 110 pages | ISBN: 9781441494177 | 10.76 Mb

This book is a collection of business columns which were designed to make the reader think differently about how to manage their brand. These articles were published on mindingyourownbrand.com as well as appearing on numerous business websites, inMoreThis book is a collection of business columns which were designed to make the reader think differently about how to manage their brand.

These articles were published on mindingyourownbrand.com as well as appearing on numerous business websites, in trade journals, and in local business publications. Each article is a separate piece which encourages the reader to spend some time thinking about how the concept could help their business. Article topics include: * Strengthening a companys brand * Creating a strong brand identity * Deepening a companys relationship with customers and employees * Developing the habit of constant organizational improvement * Building and maintaining an extraordinary brand culture



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